The Complete Human Resource Publication

Industrial Insights

Journey of Zoho Recruit

-- Rina Sagayamary Peter

Zoho has primarily focused on implementing these at a consistent basis. This strategy is effective right now. But as new horizons open for customers to explore, different strategies need to to be implemented to cover that ground.

Started off with one idea and eight people, has now transformed into a 60 plus dynamic team called Zoho Recruit that has been constantly striving for innovation. The idea took inception in 2008, when the need of the hour was to develop a software solution for recruiters that reduce their daily chores of candidate management, resume management, communication and report generation.

Zoho Recruit, over the years has evolved into an easy to use, cohesive and collaborative application tracking system, with focus on making recruitment an easier task. Right from creating a single interface for all recruit activities to sourcing, tracking, hiring and analysing, Zoho Recruit has established itself as one of the pioneers in creating efficient resume parsing and candidate tracking features. Zoho Recruit has also integrated with over eight popular job boards giving wider reach for job openings to travel.

Upcoming Zoho Recruit

In today’s competitive business environment, interviewers are entitled to use any red flag, as an excuse to not hire someone. But at the same time, they crave for promising individuals who would be able to inspire and revolutionise the company to a greater success.

Zoho Recruit, the Applicant Tracking System, focuses on getting the right candidate for a particular job, and that too within a minimal amount of time. With both small and medium enterprises expanding at a rapid pace, it has become necessity for companies to look for the right talent. Companies need to update and adapt to newer technologies and strategies.

Zoho Recruit in the next five years aims to increase its subscriber base by enthralling users with state-of-the-art features inside the product and counteracting the flaws of the past.

The next 5 years will revolutionise businesses altogether. Most importantly, revolutionise Zoho Recruit into a worthier product.

Marketing Zoho Recruit

Zoho Recruit’s strengths lie in its ability to provide a diverse range of features that cater to different needs of recruiters. Apart from having a simple, yet effective user interface, its functionality to provide maximum customisation to a client has made it very easy to market Recruit. Reaching out to the recruiter communities and providing them with an easy solution has always been the key for marketing this strategically.

Be it the quick Chrome extension for downloading resumes directly from the internet into Recruit, the simple copy and paste option for resumes, the collaborative platform, the advanced analytics for generating insights, the integration with several job boards or the custom careers website-Recruit does it all. And all this for less than half the price.

Marketing Strategy

The Human Resource industry, being one of the largest in the world, has seen a meteoric rise in the last decade.

With startups constantly enforcing disruption to the big players, the future of businesses will be strongly decided on technology, innovation and entrepreneurship and of course, the marketing strategy.

One of the most important aspects of any marketing strategy relates to identifying growth opportunities by utilising SWOT analysis. Once a company has identified the strengths, weaknesses, opportunities and threats of any marketing scheme, it becomes simpler to address those opportunities.

Zoho has primarily focused on implementing these at a consistent basis. This strategy is effective right now. But as new horizons open for customers to explore, different strategies need to to be implemented to cover that ground. Therefore, marketing strategies need to be implemented from time to time to stay in the competition.

 


Rina Sagayamary Peter
Product Marketing Manager
Zoho Recruit

 

 



 



 



 



 



 



 



 



 

 

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